TikTok is introducing a updated setting that allows them to cut down on the volume of AI-created videos appearing in their feeds. This move comes as the company revealed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread rollout. This shift comes amid a rise in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that many people enjoy content made with AI tools, including AI artwork to science explainers, and we want to provide users the option to see more or less of that, depending on their own choices,” stated a company executive.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, over 100 m videos are added to the app daily, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Members will be capable of reduce or increase the amount of AI-generated videos they see by accessing the topic control option in the app and picking “AI-generated content”. Additional categories that can already be controlled under the filter cover news, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require users to tag “realistic” AI-made content, and it forbids malicious deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Additionally, the platform will now apply an AI-generated tag to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is intended to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a $2 million educational fund for experts and organizations to create learning resources about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in educating computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid discussion over proposals to cut jobs for numerous safety staff in Britain. TikTok is set to cut a significant number of roles in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content prior to it gets reviewed by people. The platform announced a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
